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30 Sep 2014

Undoubtedly, for its high functionality and umpteenth benefits, live chat is being used as a primary support channel for most of the e-business entrepreneurs but the biggest reason is the customers’ high demand for this support channel.

According to Forester research, 44% of the customers revealed that getting answers to their questions in the middle of a purchase process is the best feature an e-commerce website can offer. For a website delivering on-the-spot and real-time assistance is only possible through live chat because sending personalized emails and making individual calls, has never been a feasible option for various reasons.

Since the businesses today are using a customer-centric...