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14 Nov 2014

Like every other sector, technology does affect the online business. The progress in the information technology has inculcated major changes in the world of e-commerce. Everything in the online business world from advertising to marketing, customer service and sales, has changed on the whole.


Now, online businesses are not much reliant on the ads; instead to convince a customer there is a need to give some prior practical demonstration of what a customer sells. Businesses do not need to run expensive marketing campaigns; instead the social media marketing has made it much easier for the entrepreneurs to reach out to the international market in a relatively shorter time span.

The...



27 Oct 2014

Why online businesses today are focusing more on promoting their businesses on the social media? It is an obvious fact that social networking sites provide fastest and highly economical ways of promoting an online business. People from across the globe can connect and interact with each other and so is the case with online businesses. On a short note, the social network serves as a global online platform where different people get connected to each other.

Thus, taking the edge of such platforms, the online businesses can cut down their overheads which they spend on traditional advertising and marketing. For such amazing benefits, online businesses have to look for the ways through which they could make the...



21 Oct 2014

If you have decided to upgrade your online service then certainly there is no better option than incorporating live chat support in your website. It is evident from the different market results and surveys that there has been a continuous rise in the usage of this technology because it has proved beneficial for both – the online entrepreneurs as well as for the customers.


For its unlimited benefits and useful features, it has become a part and parcel of e-commerce websites. Being a new user of the live chat technology, you need to keep some key points in view before launching it.

·       1: Make sure you have chosen the right live chat software that not only...



15 Sep 2014

All the business ideas do not get a real implementation for one reason or the other. Some of the thoughts just remain closed in the box because apparently their implementation seems impossible. Can an entrepreneur running an e-business think of getting the same or more privileges, which an owner of brick and mortar store get while dealing with the online customers? Apparently this is something impossible to achieve for the online vendors because they cannot see their customers behind the curtain. The lack of real-time connectivity makes it difficult for them to read out their clients’ minds.

However, the situation has changed to a greater extent, now with the arrival of new business tools and technologies;...



11 Sep 2014

Undoubtedly, the quality of the product or service, you are selling in the market, plays a key role in the success as well as the failure of a business but one fact that is common for all kinds of businesses is, ‘the customer service’ because this is what a potential buyer experiences about a company at first.

If you want to get a competitive edge in the jam-packed market, you must understand the difference between ‘customer service’ and the quality customer service.

Here are some important facts about quality customer support.


·         According to a market survey 82% consumers are likely to make repeat purchases from a company after receiving a high-standard customer experience. An online...



30 Apr 2014

Live chat support is perhaps the most convenient channel of customer service. Not only does it provide customers an efficient mode of communication, but also ensures customer loyalty, increased sales and greater revenue. Here we have discussed that why it is essential for you to include live chat in your business plan.

Customer service is a very important area of any business. This field deals with customers’ issues and complaints along with assisting them while making a transaction or a purchase. Since it is focused on dealing with the customers, it is quite a delicate area and needs a lot of consideration. While devising your business plan, it is important that you pay special attention on...